Product pricing guide
Price physical products correctly the first time — including hidden costs, VAT, and how low you can safely discount.
Most sellers under-price because they forget shipping, customs, packaging, or transaction fees. Hamesh bakes those into the calculation so the price you charge actually leaves you a profit.
Step by step
- 1
Enter your true cost
Add unit cost plus shipping, customs, packaging, and any per-unit fees. This is your landed cost.
- 2
Pick a target margin
Margin is profit as a percentage of selling price. Start around 30-40% for retail and adjust based on your category.
- 3
Add VAT or sales tax
Toggle VAT on if you charge it. Hamesh shows both the price before tax and the price the customer actually pays.
- 4
Review the safe discount
Hamesh shows the lowest discount you can offer before you start losing money — useful when negotiating.
- 5
Save the scenario
Save the calculation to your library so you don't have to redo it next time. Create alternative scenarios for wholesale, sale, or bundle pricing.
Helpful tips
Margin vs markup
Margin is profit / selling price. Markup is profit / cost. Hamesh uses margin so the number reflects what you actually keep.
Don't forget overhead
Add fixed monthly overhead (rent, salaries) under Settings → Overhead as estimates for pricing. Recurring costs that should hit profit must be posted as expenses or recurring expense rules — the overhead sheet does not auto-spread into invoice cost.
Keep reading
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